The article of the product director of Virtu Systems “Omnichannel – from fashion to the strategy of survival in banking” was published in the second issue of the magazine.
Financial and economic crisis forced Russian credit organizations to seek for new methods of competitive advantages development. The crucial one is banking technologies implementation. It is shown in this article that information systems used nowadays in credit organizations are separated and that the omnichannel approach is necessary in the communication and customer service. Otherwise you can’t be able to win in competitive struggle on the modern financial market.
You can read the whole article in Russian:

alt: Павел Полосков-Омниканальность